麻辣英雄火鍋是一家發(fā)源于火鍋之都重慶的火鍋店,目前在全國已經(jīng)擁有130多家門店。麻辣英雄擁有自己清晰的品牌定位,就是主打地道的重慶火鍋,所以這個火鍋餐飲品牌的基因就保存在重慶那座充滿魅力的城市。專業(yè)餐飲裝修設(shè)計公司提出了“用現(xiàn)代設(shè)計語言傳遞傳統(tǒng)市井文化”的設(shè)計理念,這既是對傳統(tǒng)文化的一種傳承,也是對這個品牌未來可能性的一種探索。
Spicy hero hotpot is a hotpot store originated in Chongqing, the capital of hotpot, which has more than 130 stores in China. Mala hero has its own clear brand positioning, that is, the real hot pot in Chongqing, so the gene of this hot pot catering brand is preserved in the charming city of Chongqing. The professional hot pot shop decoration design company has put forward the design concept of "using modern design language to transmit traditional market culture", which is not only a heritage of traditional culture, but also an exploration of the future possibility of the brand.
設(shè)計師在火鍋店的布局上,也借鑒了城市的肌理關(guān)系,植入了街巷院落和階梯以及江城特有的舟廳和洞天,并將之轉(zhuǎn)化成我們餐廳內(nèi)的空間片段,進行拼貼和重組,讓多重的空間形態(tài)在一個空間內(nèi)進行交疊,以呼應(yīng)重慶那座城市帶給人的多維度感受。
In the layout of hot pot shop, the designer also drew lessons from the texture relationship of the city, implanted the streets, courtyards and stairs, as well as the unique boat hall and Dongtian of Jiangcheng, and transformed them into the space segments of our restaurant, collage and reorganize them, so that multiple space forms can overlap in one space, in order to echo the multi-dimensional experience of Chongqing.
同時,設(shè)計師也將這種多維度的感覺運用到火鍋店外觀設(shè)計上。 從空間維度,我們從山城的城市肌理和傳統(tǒng)民居建筑獲得靈感,使其呈現(xiàn)出一種縱向延伸和疊加的形態(tài),營造出一種天空之城的感覺。從時間維度,我們將傳統(tǒng)的四川民居穿斗式建筑結(jié)構(gòu)同現(xiàn)代的符號化的建筑形態(tài)結(jié)合拼貼在一起,使其在時間維度上更具深度。
At the same time, the designer also applies this multi-dimensional feeling to the appearance design of hotpot shop. From the spatial dimension, we get inspiration from the urban texture of mountain city and traditional residential buildings, so that it presents a form of vertical extension and superposition, and creates a feeling of the city of the sky. From the time dimension, we combine the traditional Sichuan folk house through the bucket architecture structure with the modern symbolic architecture form to make it more profound in the time dimension.